Measuring Social Media’s ROI

Review theSkillsoft^® point “Measuring Social Media’s ROI” and job aid “Measuring Social Media’s ROI” of the topic “Benefits of Social Media to Customer Focus,” of “Course: Customer-Focused Interaction.”

Review Section “8.3 Enterprise 2.0 – Social Networks and Tools for Business,” and Section “8.4 Social Media Metrics,” in Ch. 8 of Information Technology for Management.

Resource: Patton-Fuller Community Hospital Networking Virtual Organization or an organization you are familiar with that you can research to identify their social media customer interaction

Identify the extent of social media, if any, that is used to communicate with customers or prospects to include customer service interaction.

Identify social media services or interaction that other like organizations have available on their websites.

Analyze the expected costs, to include network costs and software production or modification, and return on investment (ROI) of social media. Analysis is composed of breaking the issue into parts and describing how the parts relate to each other and to the whole issue.

Investigate how social networking sites, not hosted on the researched organization’s sites, might benefit the organization’s profitability or expand its community or customer base.

Prepare and submit a 1,050- to 1,400 word or 4- to 5-page analysis of the expected costs or investment and benefits or return on investment (ROI) of social media hosted by the researched organization to interact with customers and prospects, stakeholders, or their served community.

Include expected information systems network costs to include the development of mobile computing apps.

Consider including a graphic, such as a table, matrix, or diagram of the most valuable or income producing interactions with customers. Include your logic, perhaps in paragraph form, of why the interactions are the most valuable.