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marketing unit 1ip

Industry Research


Using the AIU Library’s First Research web resource ;conduct secondary research on the industry in which your product/service operates.

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here for the research requirements and guide for this assignment.

From your research and what you have learned, identify three (3) marketing environment forces that will impact this type of product/service. Describe each force and analyze why & how it will impact the product/service.

Explore strategies to overcome the threats and capitalize on opportunities. ;

Your paper ;must include a reference list. All research should be cited in the body of the paper. In-text citations and corresponding references should be included in your paper. For more information on APA, ;please visit ;the APA Lab. ; ; 2 to 3 pages ;

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“FIRST15”

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