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marketing strategies

In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from ;

your professor, as well as adding the marketing strategies. ;

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Write an eighteen to twenty (18-20) page paper in which you:

1. Write an executive summary of your marketing plan. ;

2. Provide the company’s mission statement and company introduction.

3. Provide the company’s branding, pricing, and distribution plan.

4. Provide the IMC and customer satisfaction plan. ;

5. Provide the following information about the marketing strategies:

a. Discuss the company’s competitors, and its strengths and weaknesses. ;

b. Determine the differentiation strategy in relation to the closest competitor. ;

c. Explain whether the company’s intention is to be a leader or follower within the industry. ;

d. Assess the macro-environmental issues (legal, technological, social, and economic) ;

trends with which the company must operate. ;

e. Identify the most significant trend to impact the business and discuss how the company ;

intends to minimize or capitalize on this trend. ;

6. Support your marketing plan with at least ten (10) reference sources that discuss the nature of ;

the assignment.

Your assignment must follow these formatting requirements:

 Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all ;

sides; citations and references must follow APA or school-specific format. Check with your ;

professor for any additional instructions.

 Include a cover page containing the title of the assignment, the student’s name, the professor’s ;

name, the course title, and the date. The cover page and the reference page are not included in ;

the required assignment page length.

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