In this final assignment, you will compile the previous four (4) assignments, addressing the feedback from ;
your professor, as well as adding the marketing strategies. ;
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Write an eighteen to twenty (18-20) page paper in which you:
1. Write an executive summary of your marketing plan. ;
2. Provide the company’s mission statement and company introduction.
3. Provide the company’s branding, pricing, and distribution plan.
4. Provide the IMC and customer satisfaction plan. ;
5. Provide the following information about the marketing strategies:
a. Discuss the company’s competitors, and its strengths and weaknesses. ;
b. Determine the differentiation strategy in relation to the closest competitor. ;
c. Explain whether the company’s intention is to be a leader or follower within the industry. ;
d. Assess the macro-environmental issues (legal, technological, social, and economic) ;
trends with which the company must operate. ;
e. Identify the most significant trend to impact the business and discuss how the company ;
intends to minimize or capitalize on this trend. ;
6. Support your marketing plan with at least ten (10) reference sources that discuss the nature of ;
Your assignment must follow these formatting requirements:
Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all ;
sides; citations and references must follow APA or school-specific format. Check with your ;
professor for any additional instructions.
Include a cover page containing the title of the assignment, the student’s name, the professor’s ;
name, the course title, and the date. The cover page and the reference page are not included in ;
the required assignment page length.