Marketing Goals and Objectives

Continue with the case study you chose in Week 2.

Write a 3-5 page paper/analysis on your chosen case study (See Week 2) where you consider the number of product choices available in ;the U.S. consumer market.

This week’s component analyzes Marketing Goals and Objectives. Consider these elements as you write your paper:

• Marketing Goals (should be broad, motivational, and somewhat vague)

• Objectives for each marketing goal.(must contain a specific and measurable outcome, a time frame for completion, and identify the person/unit responsible for achieving the objective)

Within your paper/analysis be sure to address the following:

• Include a title page and 2-3 references. ;
• Only the body of the paper will count toward the page requirement. ;Only one reference may be located online (not Wikipedia) and the other references must be located in the Grantham University online library. ;
• Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. ; Please see your instructor for any further instructions.

;Note: ; A complete layout of the marketing plan can be found in the Appendix of ;the text.