How are American Airlines and Comcast alike? If you were the Director for Long Range Product Development at Boeing, would you have any interest in the product life cycle for American Airlines? How about Panasonic and Comcast? If you were the Director for Long Range Product Development for Panasonic would the product life cycle for Comcast of interest? What is the implication for the marketing strategist and the product life cycle concept?
2. Ecology and Cascades
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The “product life cycle” is a popular marketing theory and is referenced in marketing literature often. The articles assigned this week offer two other theories about product life: product-market evolution and information cascades. How is each theory unique? How are they related? Is one theory more “useful” for marketing forecasting and market strategy? Explain your position.