D.Use Cook Library’s Red Books database[link: http://tinyurl.com/redbooks14] to determine ad spending
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1. Name of the CLIENT company you are researching:
2. Total advertising spend for this company in 2013, according to the Redbooks database:
3. Note any Year-on-Year (2012-2013) trends in where this company’s ad dollars are going.
4. List up to 3 NAICS codes (primary or secondary), with descriptions, for this company’s industry (pick the ones you feel reflect the company’s most important business lines).