Marketing in the E-Market Environment

This is a 2 part assignment. Please review the assignment completely

Deliverable Length: 1000–1200 words APA

At the second meeting of the e-marketing team initiative, ;President Learner ;has selected you to formulate interactive marketing benchmarks, such as Web site features, online services, electronic data gathering, and software applications that permit personalized digital experiences. President ;Learner is especially interested in assuring the e-business that its successful “health care learning for the digital future” positioning strategy is well understood.

Develop a plan of 1,000–1,200 words for the use of interactive marketing benchmarks such as Web site features, online services, electronic data gathering, and software applications as critical success factors for e-marketing process/programs.

Consider the following for inclusion:

• Interactive marketing benchmarks: ;Web site designs, online features like instant messaging, and others
• Reference citations: ;The Web site or online reference source from which the benchmark is identified
• Description of e-marketing process/program critical success factor(s): ;The actual Cyber-Health e‑marketing advantages derived from incorporating the identified benchmark(s)

Provide a separate summary statement of how the content presents a comprehensive e-marketing process strategy for Cyber-Health.

Part II (100 points)

Deliverable Length: 600–800 words APA

President ;Learner has received a call from the founder and previous CEO of Cyber-Health, Lucy Vision, Ph.D., who urgently wants to discuss the e-business’ click-and-order online marketing process as an important source of value for the company. ;President Learner ;is familiar with the process of identifying target customers and formulating a marketing mix (four Ps) as basic marketing process methods, and he has asked you to describe how the e-business performs those functions using online e-marketing processes.

Write 600–800 words addressing the following questions:

• Describe how the e-business in the scenario performs the process of identifying target customers and formulating a marketing mix (four Ps) using online e-marketing processes.
• Provide some examples of how marketing research processes are different in the e-marketing environment.
• Are social media an e-marketing option as well, considering your target markets?