Select a company and one of its leading products or services. Discuss the market segmentation within the industry of which the product or service is a member along with the target market for the company’s product or service and the selection process that the marketing managers used for that target market. Be sure to do both. If you cannot find the information, move on to a different company/brand/product or service.
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- Paper should be 1800 to 2100 words and use at least six solid sources of information. Do not rely on just the company’s or product’s Web site.
- Include demographic, psychographic, geographic, and behavioral characteristics for the selected company’s product and the industry as a whole. If you select a business-to-business product or service, realize that some of these characteristics need to be modified somewhat since you are not marketing to consumers in the general public. If you selected a product for which you cannot find this information, change the brand/product!
- Develop (not copy an existing) a new positioning statement for the company with careful consideration of its brand and strategy
- Make sure paper is consistent with APA guidelines.
PLEASE TUTORS JUST BID IF YOU REALLY KNOW WHAT ARE YOU DOING!!!!, I WILL CHECK THE PAPER TO MAKE SURE EVERYTHING IS IN THERE, I DONT WANT TO SOUND OFFENSIVE BUT THERE IS A LOT OF “TUTORS” IN HERE THAT JUST CARE ABOUT THE MONEY. I KNOW WHAT NEEDS TO BE DONE BUT MY WORK IS NOT GIVING ME CHANCE TO DO ANYTHING. PLEASE DONT WASTE MY TIME AND YOURS!! BECAUSE IF IM NOT SATISFIED I WILL NOT PAY YOU!!!!! SIMPLE AS THAT.