Marketing: Going Out of Business Paper
I‘m new at this but heard this is a great place for help writing a marketing paper
- Write ;a 500–750-word paper that answers the following:
- Identify a national consumer products or service company that has recently gone out of business (restaurants are part of the service industry). What was its brand image? ; Who were its desired customers? ; Did the brand image match with the desired customers? ;Why or why not? ;How did it compare to its competitors? ;What problems contributed to its failure? Look at the company’s advertising. ; Did it have the right promises for the target market? ; Why or why not? ; How would you have changed the advertising to bring in more customers?
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