Marketing Communications Process
Resources: ;Ch. 1 & 5 of ;Advertising and Promotion ;and the University Library
Write ;a 750- to 1,050-word paper in which you examine marketing communications produced by an organization.
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Select ;one of the following organizations to use for this assignment: Google, Disney, McDonalds, AT&T, Sprint, Toyota, L’Oréal Paris, or Procter & Gamble.
Review ;information at the selected organization’s website and information about the organization in the University Library.
Describe ;how your selected organization exhibits effective marketing communications and how it exhibits integrated marketing communications.
Provide ;specific examples of how your selected organization uses essential components of the promotional mix: advertising, sales promotion, public relations, personal selling and direct marketing.
Cite ;at least two references other than the course texts.
Format ;your paper consistent with APA guidelines.
