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Marketing/Advertising/Public Relations

Please let me know if you have the book below:

Clow, K. E. & Baack, D. E. (2012). ;Integrated advertising, promotion, and marketing communications ;(5th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN ;978-0-13-253896-1

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Discussions:

  1. Target Market – ;What is wrong with saying, “My target market is everybody?” ; Explain the value of segmentation, and give an example in which you are the target market (see especially Chapter 5). ; Respond to at least two of your classmates’ postings.
  2. Buyer Motivations – ;Explain how to use a fear appeal effectively. ; Explain how to use a sex appeal effectively. ; Give a good example of each. ; Are there any similarities you see between the two appeals (see especially Chapter 6)? ; Respond to at least two of your classmates’ postings.

Assignment

Segmentation

Select a product or service and describe how to segment its target market in at least four different ways. ; Explain the core message you would use for each segment (see especially Chapter 5). ; In 3-4 pages, explain your position using both the text and research from the University’s e-Library. Present in APA style with references.

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“FIRST15”

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