Marketing/Advertising/Public Relations
Please let me know if you have the book below:
Clow, K. E. & Baack, D. E. (2012). ;Integrated advertising, promotion, and marketing communications ;(5th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN ;978-0-13-253896-1
OUR PROCESS
Order
Payment
Writing
Delivery
Why Choose Us: Cost-efficiency, Plagiarism free, Money Back Guarantee, On-time Delivery, Total Сonfidentiality, 24/7 Support, 100% originality
Discussions:
- Target Market – ;What is wrong with saying, “My target market is everybody?” ; Explain the value of segmentation, and give an example in which you are the target market (see especially Chapter 5). ; Respond to at least two of your classmates’ postings.
- Buyer Motivations – ;Explain how to use a fear appeal effectively. ; Explain how to use a sex appeal effectively. ; Give a good example of each. ; Are there any similarities you see between the two appeals (see especially Chapter 6)? ; Respond to at least two of your classmates’ postings.
Assignment
Segmentation
Select a product or service and describe how to segment its target market in at least four different ways. ; Explain the core message you would use for each segment (see especially Chapter 5). ; In 3-4 pages, explain your position using both the text and research from the University’s e-Library. Present in APA style with references.