Market Research Proposal
The Final Project incorporates all aspects of the Marketing Research course.
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The Final Project objective is to write a Marketing Research Proposal. There is no requirement to conduct the actual research, collect data or analyze results.
The Final Project requirement is to write a marketing research proposal and to develop a short survey.
The proposal should be written in 12-point Times New Roman font with 1” margins on your paper. Use APA format to cite any sources used in the paper. The final proposal will likely be about 4-5 pages (plus Title and References pages) in length, but this will vary.
Include the following sections in your Marketing Research proposal final project:
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Describe the background of the study
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Define the Management Decision problem
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Define the Marketing Research problem
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Marketing Research design: Explain the design of your study and defend why you chose that design
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Define both the Population and the Sample(s)
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Defend the chosen Sampling Methodology
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Evaluate Assumptions and Limitations of the study
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Design a Questionnaire and defend the chosen survey method.
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Predict how you would analyze the data if you were actually doing the study
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Evaluate what you learned from completing this Marketing Research proposal