Overview: Your company wants you and your colleagues to research a possible investment in a foreign country. Your team will be given an industry and a country. You will need to pick a company in the industry. This can be an existing real company (Eg. Starbucks) or a fictitious company made up by your team.
You must evaluate the industry and country of investment to determine if the current circumstances in the specified country can support a business of your type. Country evaluation should focus on economic, financial and political risk of the country. Industry structure analysis would look at the regulatory structure as well as the competition in the target country. Issues such as privatization, identification of major competitors and overall strategy for entering the country should be discussed. Depending on industry, your branch could be only for local market, to produce products for export (US market), or both. You must define the scenario.
Here is the industry my team assigned: GREEN/SOLAR ENERGY in Germany
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My task as it pertains to this industry:
Describe the basics of the proposal. Identify:
- Country basics
- Company basics
Purpose of expansion and project specifications
2-3 pages, times new Roman 12pts. 3 sources at least