Select a company (maybe your employer) and assess how it uses data in marketing its products or services. (If it is not your employer, find a sizable local company or search the Internet for a company and contact the marketing department.) Specifically, address the following considerations:
- What data does the company capture and have available?
- What additional data does the company acquire from outside data vendors and why?
- What specific insights or information do companies hope to extract from the available data?
- How does the analysis of the data translate into decisions?
Submit your answers in a 4- to 5-page Microsoft Word document.
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