Analyze and evaluate a brand that has expanded globally and critically evaluate the brand’s current competitive marketplace.For example, before starbucks entered China, what other coffee shop offerings existed, and how did starbucks compete with China’s traditional cultural preference of tea? Discuss the adjustments you intend to make in the 4Ps to respond to customer needs and cultural differences of the country/location of new business venture
What are the key drivers that today’s international marketer must understand in planning for the international marketplace? What is the role of each international driver in implementing each of the strategic efforts?
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Which of the international drivers and strategic efforts are likely to change more often and more rapidly?