In-Depth Audience Analysis

Locate your local Chamber of Commerce’s community profile either online or in printed material that describes your local community. Write a three to four (3) page paper on the following:

• Illustrate the message’s view of the audience and stakeholders based on the written profile.
• Create your own analysis of the community stakeholders and audience using the demographics, geographics, psychographics, sociographics, usergraphics, and webographics described in this chapter.
• Give two recommendations that would improve the message, based on audience analysis.
• Provide your rationale as to why your version would be better than the original.