Identify two companies that have created a strategic alliance (Easy question)
Easy question ;
Strategic alliances, whether through joint ventures or partnerships, enable organizations to attain some of the advantages and overcome some of the disadvantages of the purely in-house or spin-off options of product devleopment.
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For your discussion complete the following:
- Identify two companies that have created a strategic alliance.
- Describe and analyze their situation including their failure or success and the country(ies) involved.
BOOK INFO: ;
International Business SEVENTH EDITION Ricky W. Griffin Texas A&M University Michael W. Pustay ;
Texas A&M University