Healthcare Marketing

Assess if a multi-specialty hospital or clinic can have a focused competitive advantage? Assume you are the chief strategy officer for a hospital. Evaluate what a complete strategic plan and business plan would look like including the process and essential data analysis.

Propose why health care strategic plans often seem overwhelming in scope and expectations? Distinguish what can be done to manage the scope of the plan? Propose what is the possible value of consultant or outside help in terms of forming a strategic plan?