Health Care Marketing

From an industry perspective, competition in health care has been affected by multiple factors. Evaluate and appraise three critical elements that are shifting the landscape of the competitive environment on a macro level.

Your orthopedic group has developed a pediatric sports medicine program. It is the first such specialized program in the metropolitan area. You have recently heard that your larger competitor is thinking of entering the market with a similar offering. Propose and analyze three possible barriers to entry that you might be able to create to make it a challenge for new competitive entries.