Groupon: Helping Consumers with Purchase Decisions, questions help
Please type each question as a heading and then type your answer below the question.
OUR PROCESS
Order
Payment
Writing
Delivery
Why Choose Us: Cost-efficiency, Plagiarism free, Money Back Guarantee, On-time Delivery, Total Сonfidentiality, 24/7 Support, 100% originality
Groupon: Helping Consumers with Purchase Decisions“
1. ; How has an understanding of consumer behavior helped Groupon grow from 400 subscribers in Chicago in 2008 to 200 subscribers in 48 countries today?
2. ; What is the Groupon promise? How does Groupon promise affect a consumers perceived risk and cognitive dissonance?
3. ; Describe the five stage purchase decision process for a typical Groupon user.
4. ; What are possible psychological and sociological influences on the Groupon consumer purchase decision process?
5. ; What challenges does Groupon face in the future? What actions would you recommend related to each challenge?