GLOBAL MARKETING Short essay questions
#1: ;Answer ;the ;following ;questions ;about ;product ;adaptation.
(A) ;Discuss ;the ;pros ;and ;cons ;of ;standardizing ;the ;product ;versus ;adapting ;the ;product ;to ;a ;market. ;Use ;examples ;to ;illustrate.
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;(B) ;Discuss ;three ;major ;components ;of ;a ;product ;and ;their ;relevance ;to ;a ;product ;adaptation ;strategy.
(C) ;Discuss ;the ;two ;promotional ;strategies ;available ;to ;a ;firm ;using ;a ;product ;adaptation ;strategy.
# ;2: ;Answer ;the ;following ;questions ;about ;consumer ;and ;industrial ;goods.
(A) ;What ;are ;three ;major ;differences ;between ;consumer ;and ;industrial ;goods? ;Use ;examples ;to ;illustrate.
(B) ;Discuss ;how ;each ;major ;difference ;between ;consumer ;and ;industrial ;goods ;impacts ;the ;selection ;of ;an ;international ;distribution ;channel.
# ;3: ;Answer ;the ;following ;questions ;about ;price ;escalation.
;(A) ;Discuss ;five ;causes ;of ;price ;escalation. ;Use ;examples ;to ;illustrate.
;(B) ;Discuss ;the ;challenges ;price ;escalation ;causes ;for ;a ;company ;wanting ;to ;use ;a ;standardized ;pricing ;strategy.
;(C) ;Explain ;five ;ways ;to ;reduce ;price ;escalation
