Case Analysis: Gillette

Read Case 16: Gillette found in textbook Appendix and Write a paper that answers the following questions. ;

1. Evaluate product innovation at Gillette throughout its history. Has Gillette been a victim ;of its own success?
   • Has product innovation in the wet-shaving market come to an end? ;
   • Explain.
2. What do you make of the razor wars, first between Gillette and Schick, and now with ;online competitors?
   • Does Gillette face a serious threat from competitive inroads? ;
   • Explain. ;
3. What actions would you recommend over the next five years that could help Gillette ;maintain its worldwide dominance in the shaving market?
   • What specific marketing ;program decisions would your recommend?
   • Should Gillette be worried about its pricing ;strategy?
   • If so, what strategies would you recommend

Within your paper/analysis be sure to address the following:

• Each question should be at least 1 page in length.
• Include a title page. ;
• Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. ; Please see your instructor for any further instructions.

APA ; Format

Gillette case study

gillette case study