Forecasting and Planning Assessment

Select one company from the list below to focus on:

• L. L. Bean.
• Amazon.com.
• Starbucks.
• Apple.
• Walmart.

For your Unit 3 assessment, research and write about the company that you have selected from the above list and respond to the following questions. You can research your responses in any of the resources noted in this course, in the Capella library, and on the Internet:

• Describe their business model and explain their supply chain strategy.
• Discuss the global challenges that they face in their supply chain.
• Discuss the importance of aggregate planning to their supply chain and their partners.
• What role does demand forecasting play in their supply chain strategy?
• Explain how pricing promotions are used to change demand.

800–1000 words