· Chapter 10:
Identify an appropriate marketing strategy consistent with the product’s stage in its product life cycle and the market and competitive conditions it faces. Identify the strategies key competitors are using, and develop a rationale for the strategy you have chosen.
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· Chapter 11:
Develop a new-economy strategy for your product or company. Identify relevant new-economy tools that should be included in the marketing strategy you are preparing. Develop the rest of your marketing mix, integrating your new-economy strategy therein, and prepare arguments why the product, pricing, promotion, and distribution decisions you’ve made are the best ones to make given the market and competitive conditions you face.