Final Project Part V

· ; Chapter 10:

Identify an appropriate marketing strategy consistent with the product’s stage in its product life cycle and the market and competitive conditions it faces. ; Identify the strategies key competitors are using, and develop a rationale for the strategy you have chosen.

· ; Chapter 11:

Develop a new-economy strategy for your product or ;company. ; Identify relevant new-economy tools that should be included in the marketing strategy you are preparing. ; Develop the rest of your marketing mix, integrating your new-economy strategy therein, and prepare arguments why the product, pricing, promotion, and distribution decisions you’ve made are the best ones to make given the market and competitive conditions you face.