Final Project Part III

(Sutter Homes Wine)

• Chapter 6:
  • Identify the primary target market for the good(s) or service(s) to be marketed using demographic, geographic, and/or behavioral descriptors. ; Identify the key benefits the product(s) deliver(s) to the target market and the features that deliver these benefits. ; Prepare a market-attractiveness/competitive-position matrix for the segment
• Chapter 7
  • Write a positioning statement and a value proposition for the product(s) to be marketed. ; Construct one or more perceptual maps or a vale curve to clarify its positioning versus competitors. ;

** Any statistic or number used in the paper must have a reference