For your Final Project, you need to find a business such as your employer, a company you support through your personal consumer buying behavior, or a business in your city that is successful and explain how each of the Four P’s of marketing mix work together in order to make this business a success. If one of the elements of the marketing mix was to be off balance with the other P’s would this change the success of the business? Why or Why not?
Your assignment can be a traditional written paper in one to three pages double spaced in length, or you can create a 6-8 slide Power Point presentation.
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