Final Paper ( original and plagiarism free)

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Focus of the Final Paper

Develop a 12- to14-page marketing plan (not including the title and reference pages, charts and/or graphs) for any product of your choice. Your marketing plan must:

• Analyze the specific marketplace situation in detail, including organizational strengths, weaknesses, environmental opportunities, and threats (SWOT analysis).
• Develop an organizational mission statement, and forecast performance goals using your situational analysis.
• Design a marketing strategy based upon your objectives.
• Create an appropriate integrated marketing mix, which will include your ability to effectively appeal to the specific market segments you will be targeting.
• Develop a written summary and specific recommendations for the implementation of your plan.

Writing the Final Paper
The Final Paper:

1. Must be 12 ; to 14 double-spaced pages in length (not including the title and reference pages, charts and/or graphs), and formatted according to APA style as outlined in the Ashford Writing Center.
2. Must include a title page with the following:
   1. Title of paper
   2. Student’s name
   3. Course name and number
   4. Instructor’s name
   5. Date submitted
3. Must begin with an introductory paragraph that has a succinct thesis statement.
4. Must address the topic of the paper with critical thought.
5. Must end with a conclusion that reaffirms your thesis.
6. Must use at least ;four scholarly ;sources, in addition to the text.
7. Must document all sources in APA style, as outlined in the Ashford Writing Center.
8. Must include a separate reference page, formatted according to APA style as outlined in the Ashford Writing Center.

Carefully review the ;
Grading Rubric ;for the criteria that will be used to evaluate your assignment.

Category: Business & Finance