Export Marketing Plan
The first step to writing an effective Export Marketing Plan is (a) ;to choose a product that is available (made or created) in the United States that is needed elsewhere in the world, (b) ;to ;identify a country that you wish to export to. ;
1. ;Choose a product/service that you would like to export – Name the product/service
;2. ;Choose any country in the world that you would like to export the ;product or service to – Name the country.
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Things to think about: ; Why do you think you you will be ;successful in exporting this product/service?
Who are your potential competitors in the host country? How do you plan to be successful in spite of their presence? ;
3.Write ;on each of the conditions below (on the country that you have chosen) and include ;why they favor ;your export plan or international ;commerce in general.
a) The country’s political climate
b) The country’s economic conditions
c) The country’s legal climate
d) The country’s culture
4. ;In addition to instructions already given, your Export Marketing Plan must have a cover page which reads something like below:Jane Doe or John DoeExport Marketing Plan on X (the x represents the product /service) to Y(the y ;represents the country)
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Table of Contents ;(this comes after the cover page, lists the sections/subheadings and their page numbers).
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Executive Summary – this is a summary of the Export Marketing Plan. ;It should not be more than a page and tells the reader something about the company and what it hopes to achieve with this plan. ;
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The rest of the plan follows the abstract.
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The Export marketing plan must be written in sections with headings or subheadings
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Items to cover in the plan can be seen on page 599 through 601 of your text. ;As I have said repeatedly, not all the items in your text apply to every case. ;It depends on what you are writing on.