Explain why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market, management homework help

Using ;the same company you chose for your Week 2 assignment, choose a product or service the company offers on which to focus.

Identify ;the important attributes for your chosen product and select two key variables for your perceptual map. ; Prepare a perceptual map for your chosen product/brand and using a minimum of seven competitors, rank each product/brand on the two variables based on how they are positioned in the consumers’ minds. ;

Explain ;why you placed each competitor on its particular spot on the map, and how you might strengthen your chosen product/brand’s position in the minds of the target market. ;

Create ;an 8- to 10-slide Microsoft® PowerPoint® presentation with notes including the following:

• Summary slide
• Target market (be specific and address all four segmentation variables – demographic, geographic, psychographic and behavioral)
• Perceptual map
• Map placement explanations
• References