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Essay Marketing-week 3

For this assignment you must write a one page essay, maximum of two pages. Use size 12 font and double spaced with a maximum of 1′ margins. Responses must be grammatically correct and free of errors. Use MLA format

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Review each website and answer all of the questions below for each website:

www.fallon.com, ; ; www.leoburnett.com, ; ; www.mcccann.com, ; ; www.modemmedia.com, www.teamoneady.com, ; ; www.phelpsgroup.com

  1. What is the focus of the agency’s work? (eg., consumer, business to business, ethnic, general market?)

  2. What are the scope and size of the agency’s business? Who makes up its clientele?

  3. What is the agency’s mission statement or philosophy? How does that affect its client base?

  4. What is the agency’s positioning (eg. Creative-driven, strategy-driven, media-driven)?

  5. What is your overall impression of the agency and its work?

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“FIRST15”

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