Efficient Markets and Behavioral Finance

1.What rule should a firm follow when making financing decisions? ;how can firms create valuable financing opportunities?

2.Several celebrated investors and stock pickers frequently mentioned in the financial press have recorded huge returns on their investments over the past two decades. ;Does the success of these particular investors invalidate the EMH? ;explain.

N.B: I need about 5 lines each for each question. I need it by Thursday morning