Discussions and Assignment – Marketing and Public Relations
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- Image
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How do ;brand name and corporate ;image help customers? ; How does it help the company’s marketing? ; Are those two benefits complementary? ; Give an example of a strong brand image. ; Respond to at least two of your classmates’ postings. ; - Attitudes and Values
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In marketing, what is the difference between attitudes and values? ; Why is it an important distinction? ; Give examples and respond to at least two of your classmates’ postings.
Assignment
Brand Name and Corporate Image
What are the differences between “brand name” and “corporate image”? ; Are these terms related? ; In 2-4 pages, explain your position using both the text and research from the University’s Online Library. ; Present in APA style with references.