Discussions and Assignment Legal Environment

Discussions
To participate in the following discussions, go to this week’s ;Discussion ;link in the left navigation.

1. Advertising Strategy
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   When do you think a cognitive advertising strategy is most effective? ; An affective (emotional) strategy? ; Give a good example of each (see especially Chapter 7). ; Respond to at least two of your classmates’ postings. ;
2. Media Buying
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   Based on your reading, what would you say are the three most important rules of media buying? ; Justify your answers (see especially Chapter 8). ; Respond to at least two of your classmates’ postings.

Assignment

To complete the following assignment, go to this week’s ;
Assignment ;link in the left navigation. ;

Executional Frameworks

Select an existing product or service. ; In
2-3 pages, briefly describe its USP, create and describe four different executional frameworks using the same USP, and describe a fifth framework using a source (see especially Chapter 7). ; Submit the assignment to your instructor.