Discussion and Assignment – Marketing and Public Relations

Discussion

1. Trade Promotions
   ;
   What are the biggest advantages of trade promotions? ; What do you think is one of the biggest mistakes companies make in doing trade promotions and why (see especially Chapter 12)? ; Respond to at least two of your classmates’ postings.

Assignment

To complete the following assignment, go to this week’s ;
Assignment ;link in the left navigation. ;

Consumer Promotions

In a
2-3 page paper, describe the seven different types of consumer promotions, and use one product to illustrate all of them. ; Which one do you believe is most effective for the product you selected and why. Present in APA style with references. ;