Direct Marketing: Real People, Real Choices

Consider ;the different types of direct marketing:

• Mail order, such as catalogs or direct mail
• Telemarketing and direct-response advertising, including infomercials and home-shopping networks
• M-commerce, which is marketing directed at mobile-communication devices, such as cell phones

Design ;a form of direct marketing for Covergirl cosmetics. ;

Answer, in 600 words the following questions:

• Which forms of direct marketing captured your attention? Why?
• How responsive are you to direct-marketing strategies? Why? ;