Developing a New Product
Developing the New Product- Chick-Fil-A
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- Indicate the types of stakeholders involved in the development process for the product or service of your chosen company (Chick-Fil-A).
- Evaluate the impact of key inputs from stakeholder groups on new product/service development efforts.
- Analyze the role these key stakeholder groups can play in contributing to the success of a new product/service.
- Examine the persuasive strategies that can be used to enfranchise stakeholders in new product/service development projects.
- Assess the key competitive advantages that information technology (IT) has delivered to the area of new product/service development.
Submission Details:
- Present your analysis as a 3-page report in a Microsoft Word document formatted in APA style.
- On a separate page, cite all sources using APA format.
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Assignment 2 Grading Criteria |
Maximum Points |
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Accurately described the types of stakeholders involved in the new product development process and evaluated the impact of key inputs from them. |
10 |
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Analyzed the role these key stakeholder groups can play in contributing to the success of a new product. |
10 |
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Critically examined the persuasive strategies that can be used to enfranchise stakeholders in new product development projects. |
10 |
|
Assessed the key competitive advantages that IT has delivered to the area of new product development. |
10 |
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Used correct spelling, grammar, and professional vocabulary. Formatted the paper and cited all sources using APA format. |
10 |
|
Total: |
50 |
