Datamonitor, Hoovers, Mergent company report and Yahoo finance, marketing plan

Marketing Plan ;

This is an individual project where you will develop a comprehensive marketing plan for an actual product or service for an existing public corporation. Consider this as your Final Exam. We will use Appendix Two ;in our text as our guide for your Marketing Plan.

The Plan will be delivered in two stages:

Stage One

 Each student will provide a two-page, single-spaced, business block format proposal for the company and product/service you will use for your Plan. In the proposal include: a company profile including a brief five-year financial overview and its current marketing situation. Helpful sources for this assignment include: Datamonitor, Hoovers, Mergent company report, Yahoo finance, etc.

Stage Two

 This is your final. In week eleven, each student will submit his or her marketing plan document.

 This is a 15-20 page, double-spaced, typed document. The framework of the marketing plan is Appendix Two in the Armstrong/Kotler textbook.

 Ten minimum, quality references are required (APA format)

 Submission through Safe Assignment is mandatory

Absolutely no plagiarism!!!

bus_103_dis_week_2.pptx