Consumer Behavior

1. Motivation & Consumer Behavior

How are consumers motivated to action? Discuss a minimum of two motivational theories and evaluate the implication upon consumer behavior. ;Support your position in a minimum of 200 words. ;

; 2. ;Personality & Consumer Behavior

Using the text and/or additional articles from the Ashford online library, discuss a minimum of two personality theories and evaluate the implication upon consumer behavior. Support your position in a minimum of 200 words. ;