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complete plan for PUBR

Complete Plan (20%) ;
Prepare a 1300 word paper in which you recommend strategies and tactics to build media relations and generate publicity for the organization selected in week five. ; Be sure to address the following in your paper
•Strategy Paper Objectives for the PR Campaign media relations’ plan including
-Media relations’ strategy
-Identify the organization’s publics ;
-Identify the risks in the strategy.
-Write a media release and create a media distribution list for the media release
•Develop a tactical plan utilizing at least five of the PR tools listed below:
• Event planning
• Open house
• Press conference
• Community event
• Sponsorship
• Corporate newsletter (internal and/or external)
• Direct mail
• Internet/intranet
• Social media
• Promotional items
• Promotions – sweepstakes
• Spokesperson
•Evaluate the business implications of your PR Campaign

;

APA style

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"FIRST15"

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