Complete Plan (20%) ;
Prepare a 1300 word paper in which you recommend strategies and tactics to build media relations and generate publicity for the organization selected in week five. ; Be sure to address the following in your paper
â€¢Strategy Paper Objectives for the PR Campaign media relationsâ€™ plan including
-Media relationsâ€™ strategy
-Identify the organizationâ€™s publics ;
-Identify the risks in the strategy.
-Write a media release and create a media distribution list for the media release
â€¢Develop a tactical plan utilizing at least five of the PR tools listed below:
â€¢ Event planning
â€¢ Open house
â€¢ Press conference
â€¢ Community event
â€¢ Corporate newsletter (internal and/or external)
â€¢ Direct mail
â€¢ Social media
â€¢ Promotional items
â€¢ Promotions â€“ sweepstakes
â€¢Evaluate the business implications of your PR Campaign
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