Communication, Media and Consumer Behavior
I need help answering 4 questions in detail.
In communications, the credibility of the source is a vital element in message persuasiveness. ; In the realm of digital communications, consumers have embraced several different ways to share, broadcast and discuss their opinions about virtually any product or service. ; Blogs and, websites like yelp.com, angieslist.com and social networks like Facebook, Twitter and Pinterest have increasingly become more a part of the tools that consumers utilize when consulting reference groups and making buying decisions. ;
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- Describe how consumers utilize social networks to make decisions and contrast this with the pre-social media era. Provide examples.
- How have sites like yelp.com and angieslist.com empowered consumers? ; How credible do consumers view the content on these sites? Why?
- What is the role and impact of blogging on consumer behavior? ; Is blogging perceived to be more accurate than advertisements in general? Why?
- How have smartphones and downloadable Apps affected consumer attitude and behavior?
Use at least two scholarly sources in addition to the text. ;
Text being used: Schiffman, L. G., & Kanuk, L. L. (2010). Consumer behavior (10th ed.). Upper Saddle River, NJ: Pearson.