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Claims to Environmental-Friendliness

After reading “The ‘Six Sins of Greenwashing’: A Study of Environmental Claims in North American Markets ,” discuss the tension between businesses interests in maximizing profits and the public’s interest in receiving complete, truthful, and non-misleading information about products that they purchase. From a business perspective, what are the dangers of “greenwashing”? If you were a marketing executive, would you have a policy against “greenwashing”? Why or why not?

http://www.ftc.gov/os/comments/greengudesregreview/533431-00040.pdf

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