case study –marketing class
Windham Case study
Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy found in textbook Appendix and ;answer the following questions. ;
Write a 3-5 page paper/analysis on Windham where you consider the following elements:
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- How does Wyndham’s stakeholder orientation create a strategic marketing advantage?
- How do Wyndham’s diverse brands contribute to customer satisfaction and marketing ;performance?
- Do the awards and recognition that Wyndham has received for social responsibility and ;ethics contribute to its financial performance? If so, how?
Within your paper/analysis be sure to address the following:
- Include a title page and 2-3 references. ;
- Only the body of the paper will count toward the page requirement. ;Only one reference may be located online (not Wikipedia) and the other references must be located in the Grantham University online library. ;
- Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. ; Please see your instructor for any further instructions.