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case study –marketing class

Windham Case study

Wyndham Worldwide Adopts a Stakeholder Orientation Marketing Strategy found in textbook Appendix and ;answer the following questions. ;

Write a 3-5 page paper/analysis on Windham where you consider the following elements:

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  1. How does Wyndham’s stakeholder orientation create a strategic marketing advantage?
  2. How do Wyndham’s diverse brands contribute to customer satisfaction and marketing ;performance?
  3. Do the awards and recognition that Wyndham has received for social responsibility and ;ethics contribute to its financial performance? If so, how?

Within your paper/analysis be sure to address the following:

  • Include a title page and 2-3 references. ;
  • Only the body of the paper will count toward the page requirement. ;Only one reference may be located online (not Wikipedia) and the other references must be located in the Grantham University online library. ;
  • Your analysis/paper should be written in your own words. When completing your assignments all spelling, punctuation, grammar, formatting, and citations should be written in APA style. ; Please see your instructor for any further instructions.

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Use the following coupon
“FIRST15”

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