Case Study: General Electric
For this module, you will analyze the case study ;
“General Electric” ;available at
http://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/General_Electric.html
“General Electric” ;available at
http://media.pearsoncmg.com/ph/bp/bp_akamai/kotler/General_Electric.html
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Include responses to the following questions in your analysis:
- Why did GE implement a limited distribution strategy?
- How was GE able to evoke an emotional buying experience for customers purchasing appliances?
- How was GE able to move upstream in price?
Write your case analysis in a 3- to 5-page Word document: Headers, 2 References, APA Format
