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Case Study Assignment #1: 2 pages with one resource.

BUAD 327 : International Business

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Case Study Assignment #1:    DUE SEPTEMBER 11  OR EARLIER.

Please read completely and respond to the following questions. See format guidelines in your syllabus. Please NOTE that references to outside, reliable sources (with citations in MLA format) are necessary and will be richly rewarded.


Answer the following questions in order:

1)     Describe, in one paragraph, the three different types of market orientations that MNC’s exhibit. (6 points)

2)     Using outside research, discuss current examples of MNCs that show each of these orientations in action (15 points). (Note: discuss ONE example for EACH orientation)

3)     Using specific examples from your outside research, discuss THREE actual efforts made by multinational corporations to be socially or environmentally responsible. (9 points)

4)     Discuss any THREE examples of MNC’s being culturally responsive to their host countries.

(15 points) (Hint: look at the “determinants of culture” in your slides to guide your discussion).


Make sure that your written communication is grammatically correct and professional. Careless errors will not be looked upon kindly.  (5 points)


Total = 50 points

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