- Read the McDonald’s Case Study located in the Case Study section of the text.
- Write a summary of the case study. In your summary, be sure to discuss the external environment in which McDonald’s operates and how the environment influences its strategy.
- Note: a summary is a comprehensive and yet brief form of the case study. It is considered a critical thinking exercise.
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Your summary should be a minimum of 2-3 pages in length and must be in your own words. Include 3-5 references.