It is estimated that it costs approximately $55,000 to generate an application (app) for the Apple® iPhone® mobile digital device. Just offering an app is not a guarantee of success. The most successful apps are sold as downloads and they offer functional value. In addition, Apple takes weeks to review an app. Based on this information, provide 150 to 300 word responses to each of the following questions
· If you worked for Apple, what research would you want see in a proposal to approve a new app for the iPod® mobile digital device? Why?
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· What research would not be appropriate? Why?