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BUS 475 Week 4, Disc 1

“Globalization and Corporate Citizenship” ; Please respond to the following:

  • Congratulations! You have been appointed as a new product manager with Apple and have been tasked to introduce the latest iPhone in a new country. Choose and research a country other than the United States, and then formulate a plan to effectively integrate this product from a global and social standpoint. Speculate on the major challenges and opportunities you anticipate facing in this role

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