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BUS 475 Strategic Plan, Part II: SWOTT Analysis


Conductan internal and external environmental analysis for your proposed business.


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Create a SWOTT table summarizing your findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.



·         External forces and trends considerations:


o    Legal and regulatory


o    Global


o    Economic


o    Technological


o    Innovation


o    Social


o    Environmental


o    Competitive analysis




·         Internal forces and trends considerations:




o    Strategy


o    Structures


o    Processes and systems


o    Resources


o    Goals


o    Strategic capabilities


o    Culture


o    Technologies


o    Innovations


o    Intellectual property


o    Leadership




Write a 1,400- to 1,750-word synopsis in which you analyze at least seven of the forces and trends from the list above. Your analysis must include the following:




·         Include economic as well as legal and regulatory forces and trends.


·         Critique how well the organization adapts to change.


·         Analyze the supply chain operations of the organization.


·         Identify issues and/or opportunities:


o    Identify the major issues and/or opportunities that the company faces based on your analysis above.


o    Generate a hypothesis surrounding each issue and research questions to use for conducting analysis.


o    Identify the circumstances surrounding each issue; classify the circumstances; attribute the importance of each classification; and test the accuracy of the importance for each classification.



Format your paper consistent with APA guidelines.

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