BUS 330: Marketing Manager
Assume the role of Marketing Manager. Select a product (good or service) that is sold in the United States and has sales opportunities in a foreign market. Apply your critical thinking skills and address the following: ;
- Describe the product you selected in terms of the four utilities of customer value. ;
- Identify the product’s target market at home and in your stated foreign market.
- Indicate the competition of the product category in both home and foreign markets.
- Explain how you would apply the segmentation, targeting, and positioning (STP) approach to market the product in the foreign market.
- Discuss the major environmental facts and trends in the foreign markets that might affect sales of the product.
- Explain how you would develop, execute. and measure a campaign for this product considering the four p’s (product, price, promotion, and place).
- Discuss the U.S. and international ethical marketing considerations.
1. Must be eight- to ten- double-spaced pages in length, and formatted according to APA style (not including the title and reference pages). ;
OUR PROCESS
Order
Payment
Writing
Delivery
Why Choose Us: Cost-efficiency, Plagiarism free, Money Back Guarantee, On-time Delivery, Total Сonfidentiality, 24/7 Support, 100% originality
2. Must begin with an introductory paragraph that has a succinct thesis statement. ;
3. Must address the topic of the paper with critical thought. ;
4. Must end with a conclusion that reaffirms your thesis. ;
5. Must use at least five scholarly references. ;
7. Must document all sources in APA style. ;
8. Must include a separate reference page, formatted according to APA. ;