Assignment: Knowing Your Audience Paper and Communication Release
Write a 700 paper using this and other articles as a resource. Because communications must be designed with the audience in mind, answer the following questions:
What are some considerations to remember given the different roles and people in the audience?
What would be the potential needs of the miners’ families in receiving a message about this incident?
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What would be the potential needs of the company’s employees when receiving a message about this incident?
What actions must you take before and after the message is delivered to ensure that it was received as intended?
Draft two communications from the mining company announcing the accident, using what you have learned about audience and effective messages. One communication should be directed to the families of the trapped miners and the other should be an internal news release to the company’s employees. For both, identify the most appropriate channel—face-to-face, e-mail, video, memo, and so on.
When doing this paper please make sure All key elements of the assignment are covered in a substantive way.
For the paper:
o Different roles and people in the audience
· Potential needs of the families of the miners in receiving a message about this incident
· Potential needs of the company’s employees when receiving a message about this incident
o The actions you must take before and after the message is delivered to ensure that it was received as intended.
For the communications:
o Identified the most appropriate communication channel
o Created two communications, one to the families of the trapped miners and one as an internal news release to company employees.
I NEED THIS BY FRIDAY MARCH 1, 2013
